Marketing Strategies      Grasping the opportunities….

Market Planning

A core expertise area is in Market Planning that is accomplished by use of our knowledge database which captures project opportunities, contracts and purchasing activity across Europe. From this information we prepare reports on market potential and possible strategies to consider when entering a market.

Market Research

Jointly with our Planning activities we also specialise in researching potential projects by identifying end user purchasing authorities and identifying the participants for supply in the project. In summarising such research we offer a presentation summary style of approach for faster reviews and assessment of the market.

Pointers to Project Opportunities

During our research work we often identify potential opportunities for a client. This is achieved by preparing Project Maps of the organisations involved in implementing a project. These maps portray End User / purchaser decision making unit structures together with those organisations which influence or have expertise areas within the project. We identify pointers to whom our clients can develop relationships.

Export / Import Promotion

On occasion we are invited to represent a client to test the market for interest in their products and services. We are able to assist both exporters and importers by identifying potential partner organisations or representatives.

Client Representation

On behalf of our client partners we attend the notable trade exhibitions and conferences where we are able to gauge the potential interest in the client’s products and services. We undertake full report coverage of such events relating specifically to the client’s needs.